It’s a lot of bloody work trying to get your website found on the Internet. There are some two billion people online and, according to Netcraft, there were over half a billion active websites when they conducted their 2012 survey.
How does your “mom and pop” site compete? Let alone get found? It’s not easy and it will take consistent work and determined focus. Whether you use keyword tools or are taking online training there are ways to succeed.
But first and foremost — you must show your passion through your writing.
Readers Want To Know You Care
Writing is not something that you do for search engines, they’re smarter than that and with their new algorithms can differentiate between sloppy content and content that matters. And your readers are much more intuitive.
Readers know when you’re trying to pull the wool over their eyes and will hate you for it…and never come back. It starts with the title and flows right into the first sentence. If they don’t read “you” in there and that you care what you’re talking about then…click…they’re gone!
Here’s Some Tips To Show Your Passion
#1 – Be You
Your mannerisms and characteristics should come through your in your writing. Whether you like to use humor (always a good idea) or you have a dark personality and like to “go goth” (not my thing but to each their own) you need to find your writer’s voice and let it speak for you.
Don’t try to be your college professor or sound like a late-night infomercial, those won’t work to get people reading your blog and make them want to come back for more. Speak as if in a conversation, like you do at work or parties (minus any stimulants) and talk to your reader, like they’re sitting across the coffee table from you.
#2 – Know Your Stuff
Don’t wing it and think you can make it up on the fly. Visitors to your website are looking for information and they want you to give it to them…that’s why they’re there. Don’t send them off in search of someone who does know what they’re talking about.
And if you’re truly passionate about your topic you don’t have to know a lot about it but you must be prepared to learn it before you spit it out. You owe your readers the best information you can give them. Or, what do they do…click…
#3 – Write To Your Reader
OK, you know to be you and you know you have to know (or know you don’t know but will learn so you do know) your stuff. Now you have to target who you’re writing to. Even if they’re looking for information they are passionate in their search. They want an honest review of an iPhone or a baby stroller, or even tips on how to write. And at that moment that is what they are most passionate about. It’s the number one thing on their minds and they want you to deliver…don’t let them down!
Picture who they are, even go so far as to write out a character biography about them. Understand their needs and wants so when they land on your site they say, “Whoa, this is exactly what I want. It’s like he’s talking to me.” That’s the kind of passionate writing that will engage your passionate visitor.
#4 – Be You!
This bears repeating…being you means writing as you. Tap into your thoughts, your knowledge, your experiences to connect with your readers. You have about four seconds to convince them they are in the right place and they will know that when you talk to them.
If you curse then curse, but be forewarned that this may throw some of your readers off. Same with religion, if your site is a Christian site then that’s who should be landing there but make sure you’re not preaching down to them with fire and brimstone, they get that every Sunday, right?
Bonus – Cuz I Only Gave You 3
#5 – Get That First Draft Done
Writers know that you just have to write that first draft, get it down on paper or on your computer screen without editing. This first draft is going to be your most passionate draft. Your beginning, middle, and end will be brimming with suppositions and conclusions.
You’ll be screaming from the rooftops, dreaming about it all night, and talking non-stop to everyone about it. Get it down, no one is going to see this it, fortunately.
Then go back and edit and make it readable, logical, and acceptable. Remember, your job is to inform and tell a good story so burn or delete that first draft once it’s done. Now you have a much better second draft that is the one that has the shine and polish that will make your post go viral…OK, maybe not quite, but people will read it and may even share it.
But your passion must come through even in a second or third draft. Don’t worry, they’ll see it and they will be pleased that you gave them what they were looking for…and they will come back for more.
Was this post passionate enough for you? Did I succeed or fail with my own advice? Let me know in the comments below. I would love to hear from you (he says in his most passionate voice). Thanks for reading.